terça-feira, 20 de setembro de 2011

Posters, again!

Vai a algum congresso no futuro próximo? Está preparando o poster? Pois bem, voltamos a este assunto (já comentado anteriormente) neste Blog.
A revista The Scientist está com uma matéria ótima Poster Perfect a este respeito. A matéria traz uma série de dicas (tips) para os que realmente querem impressionar. Se o seu trabalho não foi selecionado para apresentação oral, a sessão de posteres é a sua hora de brilhar! Veja abaixo algumas dessas dicas:


How to write a title
Bad: “Mural architecture of planula larvae of a cniderian might be suggestive of the central nervous system”
Good:“The first brain”
Rationale: A poster is more of an advertisement for your work than a definitive account, says Boero. There are some things you can’t get away with when you’re writing a paper. But you can be on the cheeky side of accurate in posters to capture the attention of a busy passerby.

Bad: “The MES mess, a good buffer gone bad”
Good: “How a common cell culture pH buffer interferes with transport assays”
Rationale: It’s best to avoid acronyms and jargon when aiming for a general audience. Scientists tend to wander through poster sessions. If you can nab a researcher from another field, you may have won a future collaborator, or someone who will offer a new perspective on your work, says Mark Wallert, a researcher at Minnesota State University Moorhead and frequent poster judge.

Never use ALL CAPS in titles; emphasize titles in one way: boldface, italics, or underline, but never all three.

Improve your body
Link images and text
Unlike journal articles, where tables and graphs are often located at a distance from their description in the text, “in a poster, the words must be near the visual aid,” says Boero. “You have that possibility, so use it.”

Cut your text
Once you’ve created your content, read it again to see how many words you can cut, says Boero. Pretend you’re writing a telegram, and paying for every word, he suggests.

Make killer bullets
Limit bulleted lists to the conclusion section, if possible. There, lay out 4–5 summary statements that capture what your data means and its wider implications.

Answer your hypothesis
Make sure your conclusion is more than a restatement of your results. It should directly address the hypothesis you lay out in the intro or abstract.

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